David Greenberg
Author
Publisher
W.W. Norton & Company
Pub. Date
[2016]
Language
English
Description
"The most powerful political tool of the modern presidency is control of the message and the image. The Greeks called it 'rhetoric,' Gilded Age politicians called it 'publicity,' and some today might call it 'lying,' but spin is a built-in feature of American democracy. Presidents deploy it to engage, persuade, and mobilize the people--in whom power ultimately resides. Presidential historian David Greenberg recounts the development of the White House...
Author
Publisher
Times Books
Pub. Date
2007, c2006
Language
English
Description
Assesses the career and presidency of Calvin Coolidge, discussing his conservative agenda, his innovative use of public relations and the media, and his promotion of corporate productivity, and tries to determine why Coolidge was so popular with the American people.