The E-myth revisited: why most small businesses don't work and what to do about it

Part I. The E-myth and American small business. The entrepreneurial myth

The entrepreneur, the manager, and the technician

Infancy: the technician's phase

Adolescence: getting some help

Beyond the comfort zone

Maturity and the entrepreneurial perspective.

Part II. The turn-key revolution: a new view of business. The turn-key revolution

The franchise prototype

Working on your business, not in it.

Part III. Building a small business that works! The business development process

Your business development program

Your primary aim

Your strategic objective

Your organizational strategy

Your management strategy

Your people strategy

Your marketing strategy

Your systems strategy

A letter to Sarah.