Start your own business : the only startup book you'll ever need
(Book)

Foreword / Peter Shea -- pt. 1 : Think -- Introduction -- Take the plunge : get ready to be an entrepreneur -- Good idea! : how to get an idea for your business -- Good timing : should you launch your business part or full time? -- Build it or buy it? : starting a business vs. buying one -- pt. 2 : Plan -- Choose your target : defining your market -- If you build it, will they come? : conducting market research -- The name game : naming your business -- Make it legal : choosing a business structure -- Plan of attack : creating a winning business plan -- Call in the pros : hiring a lawyer and an accountant -- pt. 3 : Fund -- All in the family : financing starts with yourself and friends and relatives -- Nothing ventured, nothing gained : how to find and attract investors -- Looking for loans : the ins and outs of debt financing -- Fed funds : how to get government loans-- pt. 4 : Prepare -- What's your deal? : negotiating successfully / Cliff Ennico -- Site seeking : closing a location for your business -- Looking good : creating a professional image -- Stock answers : the lowdown on inventory -- It's in the mail : setting up mailing systems -- Charging ahead : offering your customers credit -- Cover your assets : getting business insurance -- Staff smarts : hiring employees -- Perk up : setting employee policies and benefits --

pt. 5 : Buy

Buyer's guide : business equipment basics

Business 24/7 : using technology to boost your productivity

Net works : building your company website

Keep in touch : using technology to stay connected

pt. 6 : Market

Brand aid : building a brand

Marketing genius : advertising and marketing your business

Talking points : how to promote your business

Sell it! : effective superior customer service

Now serving : offering superior customer service

pt. 7 : Engage

Net sales : online advertising and marketing

Social studies : social media marketing

Can you relate? : social media networking

pt. 8 : Profit

Keeping score : the basics of bookkeeping / J. Tol Broome Jr.

Making a statement : how to create financial statements / J Tol Broome Jr.

On the money : effectively managing your finances / J. Tol Broome Jr.

Pay day : how to pay yourself

Tax talk : what you need to know about your taxes / Joan Szabo.