Winning the story wars : why those who tell--and live--the best stories will rule the future
(Book)
Author
Status
Burlington Public Library - Non-fiction
658.8 SACHS 2012
1 available
658.8 SACHS 2012
1 available
Description
Loading Description...
Also in this Series
Checking series information...
Copies
Location | Call Number | Status |
---|---|---|
Burlington Public Library - Non-fiction | 658.8 SACHS 2012 | Available |
Subjects
LC Subjects
OCLC Fast Subjects
More Details
Format
Book
Physical Desc
viii, 264 pages : ill. ; 25 cm.
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
"The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray ; Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual ; Memorable stories based on timeless themes build legions of eager evangelists ; Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world ; Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz." -- publisher.
Citations
APA Citation, 7th Edition (style guide)
Sachs, J. (2012). Winning the story wars: why those who tell--and live--the best stories will rule the future . Harvard Business Review Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Sachs, Jonah. 2012. Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future. Boston, Mass.: Harvard Business Review Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Sachs, Jonah. Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future Boston, Mass.: Harvard Business Review Press, 2012.
MLA Citation, 9th Edition (style guide)Sachs, Jonah. Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future Harvard Business Review Press, 2012.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Loading Staff View.